Genseq

Genseq is a genomics solutions provider, based out of a purpose-built lab in Dublin. As a new business, they wanted to develop a fresh and eye-catching brand identity that would set them apart from their competitors.

As genomics is the study of genes in DNA, we drew inspiration from the DNA double helix structure, and developed various concepts for the client which were refined after a few rounds of reviews. The chosen design was implemented in office signs, posters, informational brochures and various print assets. This also guided the look and feel of the website. To drive awareness of the new business, we identified our target audiences and launched a paid media campaign. This included Google search ads, and LinkedIn video and InMail ads.