Creative Brand Strategy, Ecommerce Website Development

B & G Home

A connected marketing journey, from an industry leading B2B e-commerce website and all supporting digital assets, to the design of tradeshow stands for launch, all supported by regular client engagement marketing campaigns for continued audience connectedness.

B&G is a leading trade only provider to the hardware and DIY sector in Ireland. Working closely with the client we created a bold new strategy, taking a more 'lifestyle' approach to their products. Our design team revamped their 3 key brands of Indoors, Tema and Picton, using lifestyle imagery across all media, and producing brand guidebooks for each. From there we built a full B2B ecommerce website for the trade showcasing these brands.

This new lifestyle approach was brought to life by a tradeshow design for a key industry event, which introduced the new colour themes and products that would subsequently be available in client stores. All of this was supported by multiple ongoing client engagement campaigns using targeted email marketing, printed brochures, digital ads and bespoke point of sale pieces.