Event Creation, Design and Production
IPHA Conference 2024
Agency X was tasked with the responsibility of branding, content creation, and organising and executing the Pharmaceutical event of the year for the Irish Pharmaceutical Healthcare Association’s (IPHA) 2024 Annual Conference.
Branding & Creative Production of Event Assets
The client's brief was clear: they sought a contemporary, polished, and progressive Creative ID for their Annual Conference, one that harmonised with IPHA’s primary logo and brand colors. The client provided us with the event’s slogan, "Innovate Today, Transform Tomorrow," emphasising that the Conference's theme and ID should reflect this vision. Collaborating closely with the clients, we underwent several iterations before settling on the final theme.
Subsequently, we implemented the endorsed theme and creative ID across a multitude of event assets, including the Event Landing Page, Digital Agendas, Speaker Holding Slides, Conference Ident, and more.
Industry
Pharmaceutical
Work
Branding, Content Creation, Copywriting, Event Production, Strategy, Visual Identity
Content Creation: Self-Care Session
An essential component of the day's agenda was the Self-Care session. Our objective was to create an engaging, informative, and enjoyable experience for the audience. This entailed developing a thorough agenda, identifying topics for key speakers, and conducting research on Self-Care within the region and beyond. Additionally, we produced an informative animated video, which incorporated a Vox Pop recording. To maintain audience engagement, we conducted a live quiz via Mentimeter that correlated with the content and discussions.
Same-Day Highlight Reel
The client was enthusiastic about showcasing the daytime session during dinner and had asked us to shoot and produce a highlight reel on the same day. Therefore, we involved our studio team, ensuring a videographer and an editor were present throughout the day to capture the event and periodically edit the clips.
